Every Brand Wants One (And You Should Too)
As you probably know, it is important to have a signature product or service for your business. A signature product or service is what helps you brand yourself and differentiates you from your competition. That's pretty obvious, but what's not so obvious is how to find it and use it.
Do you have a signature product or service?
I bet you do! I bet you have one thing that is the "face" of your business. It's something that people recognize as being uniquely yours, and it's what they think of when they think of your brand.
What is the importance of a signature product or service?
A signature product or service is so important because it allows you to show off what makes you different from other companies. If you have one thing that stands out from the rest of the crowd, then that's where you should center your marketing efforts.
Should you pivot if you don't have a signature product or service?
If there isn't something in particular that makes your brand stand out from others, then yes, it's time to pivot—but only for strategic reasons and not just because there isn't something unique about it yet! There are many ways to make something unique, from packaging and presentation to delivery methods and even price points.
And even if you do have a signature product or service? That doesn't mean you shouldn't keep working on creating new ones—it just means that when you do, they'll be even better than before because they'll fit into an already-established framework for success!
Now, the most important thing I ever learned was how to bring those lessons to bear in the real world. And the best way to do that is to identify what you want your signature product or service to be. That's where it all starts: that's how you get rolling. That's how you own a piece of the market.
Click that COMMENT button and let us know what your signature product/service is or if you don't have one.